ABSTRACT
ANT concepts are just as real as anything. They can’t be anything else. We don’t need to magic them into existence so much as concoct ways of making them more real. This chapter puts forward four ways of making them sticky, strong, trackable and lively: Marmalading, sewing, re-basing and the salto or flip. Each of these techniques sets, joins, logs or jumps something into place. The entry also, by way of walking the talk, presents the conceptant as one formulation of the reality of the ANT concepts. In this recursive formulation, the suffix -ant frees us of the burden of deciding who makes concepts.
