Richard Wollheim has claimed that seeing-in is a distinctive twofold perceptual experience: first, that constitutes the experience of pictures and second, whose shareable entertainment on the part of suitable perceivers provides necessary and sufficient conditions for a picture's having a certain figurative value. This chapter focuses on the question of whether Wollheim's first claim, which obviously is a precondition of his second claim, is correct, in spite of the several critiques it received. By suitably reconceptualizing it, to rescue Wollheim's claim from both kinds of critiques. As Nanay has rightly underlined, aesthetic appreciation of pictures is basically a matter of attention. Such an attention, moreover, must be primarily addressed to the design properties grasped in the configurational fold (CF) of a seeing-in experience, in order for a picture to be appreciated qua picture and not because it has an aesthetically relevant figurative content.