ABSTRACT
This chapter discusses Edmund Husserl's threefold pictorial experience and the threefold aesthetic experience of pictures accordingly. It aims to show what the advantages are of the threefold account of pictorial experience, in contrast to the twofold account, to explain aesthetic experience. The chapter explains the relationship between the second and the third fold, namely the resemblance and difference between the image object and the image subject. It focuses on explaining the terms of analogizing and non-analogizing moments of the image object. The chapter also discusses Husserl's theory of the threefold aesthetic experience of pictures. It shows that aesthetic attitude is turned toward the how of representation, instead of the what of representation. The physical image—the first fold—is perceived; it is a perceptual object made from canvas, marble, paper or some other physical material. The physical image is definitely needed for pictorial experience to occur.
