ABSTRACT
Mette Lykke is co-founder of Endomondo—a social fitness network with more than 30 million users—acquired by athletic apparel maker Under Armour for $85 million in 2015. She currently works as CEO of Too Good To Go—the World’s largest consumer platform for surplus food. When entrepreneurs are successful, we are enormously interested in what made them become entrepreneurs. It’s as if their main achievement is the decision to say goodbye to the secure and safe life—the sure job, the safe pay, and the good CV. As an entrepreneur, the author has had his fair share of these periods, and based on his experience, he has listed seven pieces of advice for other entrepreneurs, which he hope can give them inspiration to move ahead.
