ABSTRACT
Traditional management was developed in response to the coordination problems created by the emergence of large firms during the Industrial Revolution. Thus traditional management was developed to help managers capture value—to execute, optimize, and coordinate. It wasn't developed to help managers create value—to discover, explore, and pivot. Like the proverb of the blind men feeling and describing different parts of the same elephant, these frameworks each provide unique insights into the innovation process, but they ultimately describe the same underlying thing—the innovation process. The Innovator's Method is a synthesis of these many frameworks and insights from the research about how to apply these tools in established companies. The chapter focuses on Lean Startup, design thinking, agile methodologies, business model innovation, open innovation, and ideation are all related tools to manage the uncertainty of innovation. The real issue is how to manage uncertainty, which is something very difficult for traditional management.
