ABSTRACT
The Innovation, at its core, is not simply about building the future; innovation is about solving problems in the present. And the best innovations, just like the shark in Jaws, is often something authr don't even know is there. Simon Sinek is leading a movement to inspire people to do the things that inspire them. He is a trained ethnographer and author of Start with Why: How Great Leaders Inspire Everyone to Take Action. Sinek is best known for discovering the Golden Circle and popularizing the concept of Why, the purpose, cause, or belief that drives every one of us. The brilliant way in which Spielberg told the story of Jaws did not happen in a brainstorming session and it was certainly not planned. It was the solution he found when what he wanted wasn't possible. The malfunctioning robots forced him to find another solution.
