ABSTRACT
Dr. Thomas D. Zweifel (Switzerland) is a strategy and performance expert, leadership professor, TED speaker, and coach for leaders of Global 1000 companies. Zweifel is the award-winning author of seven books, including the bestsellers Communicate or Die, Strategy-in-Action, and The Rabbi and the CEO, on which this chapter is based. He has served as CEO of Swiss Consulting Group (1997–2013), and since 2001, he has taught leadership at Columbia University and St. Gallen University.
