ABSTRACT
In order to understand the role of gendered intimacy within increasingly social, affective, and creative forms of labor, we need to identify the role of localized gender performativity. According to post-structuralist Judith Butler (1991), gender is not innate but rather ordered by a set of repetitions and regulations. However, Butler neglects to fully explore the way gender is performed, informed, and transformed by different sociocultural contexts and ethnicities. I deploy the notion of “gendered” performativity to discuss my female respondents’ experiences of intimacy and emotional labor that are produced by different media.
