ABSTRACT
This chapter summarizes cumulative results of some twenty years of investigation of creativity and related behavior. Creativity as a psychological process is thereby brought into relationship with social forces. Transactualization relates creativity as a psychological system to social systems relevant to leadership, especially creative leadership. Creativity as viewed is fundamentally a transaction system as opposed to a reaction or interaction system. Creative motivation is seen as a form of perceptual transaction in which the environment becomes altered or reorganized in accordance with personal perceptions. The term "creativity" is a highly multiordinal concept, ranging from the spontaneous, expressive drawings of children to the scientific and artistic formulations of Albert Einstein and Picasso. The creative styles may manifest themselves in various segments of the creative process. Generic formulation transfers emphasis from industrial technology to humanistic problems since most problems at a generic level are humanistic or psychological.
