ABSTRACT
"political consumerism" has increasingly been discussed as a new, independent form of political participation and channel of political influence. A political consumer is usually defined as a person who makes value considerations when buying or refraining from buying certain goods and products, in order to promote a political goal. This chapter suggests that the criterion of a deliberative attempt to influence or change society is the only possible way to distinguish between "ordinary" consumption and "political" consumption. It provides that political consumerism may be interpreted within the context of globalization. The chapter provides an overview of political consumerism in Denmark. Genuine private investors who take significant political considerations only constitute about 1 percent of the adult population. The chapter examines the extent to which political consumerism is related to global political orientations, in accordance with the suggestions above that political consumerism should be interpreted in relation to processes of globalization.
