ABSTRACT
The degree of relationship between measured attitude and other behavior continues to be investigated and debated. Derivation of an appropriate criterion of non-attitudinal behavior would appear to necessitate consideration of action taking place under typical social circumstances. Preferably, a behavioral measure or index should refer to sets of acts indicative of consistent or patterned action. The concept of attitude usually implies some form of cognitive and affective organization in terms of which an individual responds to an aspect of the world. Further, if attitudes are cognitive and affective organizations which result from normal socialization processes, it seems reasonable to assume that the correspondence between attitude and other behavior will be highest in those situations which the individual has come to define as normal and common. Some social scientists now conclude that accurate prediction of behavior from attitude measures is not possible with the techniques generally employed.
