ABSTRACT
Sociology has become the science of the interview, and that in two senses. In first sense the interview has become the favored digging tool of a large army of sociologists. The several branches of social study are distinguished from one another perhaps more by their predilection for certain kinds of data and certain instruments for digging them up than by their logic. While the essential features of human society have probably varied within fairly narrow limits in all times and places where men lived, certain of these features can be more effectively observed in direct contact with living people. In second sense sociology is the science of the interview in a more essential way. The subject matter of sociology is interaction. Conversation of verbal and other gestures is an almost constant activity of human beings. The main business of sociology is to gain systematic knowledge of social rhetoric; to gain the knowledge, we must become skilled in the rhetoric itself.
