ABSTRACT
This chapter aims to separate the reports of Austrians and to examine their influence on technical and economical development in Austria. The number of German-speaking travel accounts from United States (U.S) is legion and fills libraries. The chapter examines early travels to the US It also explores the era of travels around the year 1900, with a focus on the adoption on Taylorism and Fordism during interwar period. The chapter examines new enthusiasm about the U.S in connection with Marshall Plan under the catchword Produktivitatssteigerung after 1945. It also provides a short survey of one century of Americanization on Austria's economy and technology. Americanization alter World War II cannot be explained without discussing Austria's economic problems after 1945, the Marshall Plan, the Cold War, and the failed Communist Putsch in 1950. Particularly since 1950, the United States was the undisputed model for all aspects of modern life and in the future.
