ABSTRACT
Faustian appetites are indeed increasing among producers and consumers in the rapidly developing knowledge market. Our species is poised—via technology, science, industry, government and the media—to transform itself. The creatures in the human zoo are likely to change faster than the posted zoo rules. In the human zoo, creatures fundamentally seek freedom not just in self-improvement, but also in moral decision-making. But the market for optimizing human nature will fundamentally be run by capitalist and libertarian rules. Science will take a back seat to commerce, and social science may be left far behind in its own foggy idealism. The changes wrought throughout the human race will come about as mere byproducts of each individual's unleashed desires. These individual desires will be widely supported by many voters in many countries as long as genetic upgrades are marketed for a long time as a way to curtail or cure disease, and remain optional.
