ABSTRACT
Diversification of oil and gas firms can offer an opportunity to utilise existing firm resources in new markets. Prior research has discovered that diversification efforts can be intermittent and follow changes in market conditions. We investigate this issue further by analysing activities of oil and gas companies in offshore wind power in 2007–2016. The results suggest that redeployment of scale-free resources and early investments in the offshore wind market is linked to more consistent engagement in diversification, while redeployment of non-scale-free resources and few investments can more easily lead to intermittent engagement in diversification
