ABSTRACT
Most of humankind lives in poverty. Over 1.2 billion people survive on less than $1.25 per day, and around 2.7 billion people survive on less than $2.50 per day. Of course, these statistics do not take into account those living in relative poverty within the very highest development nations in the world. Yet few within entitled sectors of the global economy have had much to do with people living in poverty, except for occasional and indirect contact. Even basic ideas about poverty lack clarity; for example, what is the line between poor and not poor both within and among countries? Is it only about income or do other resources matter or act as substitutes for money when impoverished consumers engage their markets? Is poverty in the USA the same or different than poverty in Sub-Saharan Africa? Answers to such questions are provided in this commentary through an examination of three different research projects conducted in poverty communities. Together, they reveal distinct patterns of results between more affluent and more impoverished consumers across the globe.
