ABSTRACT
This paper discusses the relationship of northernness and performances of contemporary ethnic popular music, within the context of critical geography and postcolonial theory. The focus is on the Sámi ethnic minorities of northern Finland. The North of Finland, ‘nature-Finland’, is understood here as an imaginative region which over the course of several centuries has been constituted through various forms of stereotyping, mystifying, exoticising and othering of Sámi minorities in accordance with the nationalist endeavours of Southern Finland. While these stereotypes and preconceptions of northernness have delimited northern cultural activity, contemporary ethnic music is conceived here as a strategic tool with which stereotypes of northernness can be contested and the work of the preservation of ethnic heritage put into action. The focus is on the works of Inari Sámi-singing rap musician Amoc, Skolt Sámi-singing heavy rock girl Tiina Sanila and the North Sámi-singing hard rock band SomBy. Their music is approached as ‘singing acts’ that work as tools for the preservation of ethnic culture and minority languages and for the deconstruction of stereotypes directed at northernness. The paper claims that contemporary contexts and genres within which singing in Sámi languages takes place may inspire the audience to ponder and reconsider their own ways of perceiving Sáminess and northernness.
