ABSTRACT
The market permeates much of everyday life, with firms and consumers alike welcoming the interactions. And, the prevalence of the market makes the engagement of market mediators to manage the most intimate aspects of life commonplace. Where engagement with the market is optional for some transactions, there are others where such engagement is necessary and even mandated, as with living organ donation. While transplantation may be perceived as a medical procedure, the laws governing living organ donation in the United States require that individuals gift an organ to another. This chapter considers how the necessitated presence of market mediators influences gift-giving processes, roles, and enactments.
