ABSTRACT
This chapter discusses the marketing decision on the usage of online customer review in gastronomic tourism. It focuses on online customers’ review via social media as the means to understand its effect on marketing decision in the gastronomic tourism context. Developing effective marketing strategies in the gastronomic tourism field require capabilities in understanding the multiple facets of tourists’ needs, wants, and behaviors. In developing marketing strategies and policies to engage with gastronomic customers, many organizations have changed their promotion methodologies to exploit these new open doors. Considering the growing number of gastronomic tourists and food lovers, gastronomic marketers ought to think about disseminating information and implementing a customer incentive system that might encourage customers to share their feelings and dining experiences on leading social media sites. Gastronomic tourism marketers need to make decisions that enable them to sustain or improve the tourism destination status quo.
