ABSTRACT
This chapter provides an overview of whether the promotional activities through social media are parallel with the objective of establishing Malaysia as a gastronomy destination. In Malaysia, tourism is one of the biggest contributors to the country’s economy and it is forecast that the industry will contribute MYR 103.6 billion in Gross National Income by 2020. Malaysia comprises of 13 states and 3 federal territories thus the dialect, tradition, and local cuisines differ based on the geographical area. The chapter examines how gastronomy is promoted in Malaysia, particularly by Tourism Malaysia, and also the states via social media. Singapore has a comprehensive website which reflects that the Tourism Board has successfully positioned the gastronomy experience utilizing digital marketing, particularly the website. Digital and social media are the results of technological advancement and the impact of the rapid expansion is clearly evident in both consumers’ lives and in those of service providers’.
