ABSTRACT
This chapter highlights the sustainability issues through a case study approach, and deals with some suggestions for future research. The first case study illustrates how food is often presented intertwined with culture, including history, art, or rituals. The second case study highlights a different approach, where food can be a political tool and television programs involving gastronomy may deliver messages about sustainability. The intersection between gastronomy, tourism, and the media is increasingly important in this digital age, where new media is supplementing, and in some cases supplanting, traditional forms of media such as film and television. There is a growing number of gastronomic programs on television, many of which are have evolved beyond a mere showcase of cookery. The relationships between television producers, destination marketing organizations and tourist attractions in making these television programs are complex and dynamic. Indeed, governments are typically portrayed as too moribund to change without the impetus from outside.
