ABSTRACT
Double consciousness is a term that describes the internal conflict experienced by subordinated groups in an oppressive society. It was coined by W.E.B. Du Bois with reference to African Americans experiencing “double consciousness.” Double consciousness originally referred to the psychological challenge of “always looking at one’s self through the eyes” of a racist white society. Since then, it has since been applied to numerous situations of social inequality, notably women living in patriarchal societies. This chapter explores the experiences of Black women at work expressing themselves through Twitter via the hashtag #blackwomenatwork. This chapter presents a way to analyze Twitter qualitatively.
