ABSTRACT
In recent years, Chinese social media has undergone fast development as a result of policies that have largely excluded non-Chinese services from the Chinese market and thereby constructed "a flourishing home-grown, state-approved ecosystem" for locally-originated social media platforms. Due to their non-state nature, Chinese NGOs have to face questions of the legitimacy of their existence in Chinese society, and carefully maintain their actions within the boundary of the party-state's political bottom line pre-emptively, and avoiding any actions that potentially undermine the one-party regime. Love Save Pneumoconiosis' (LSP's) organisational communication has been shaped by social media. In a public speech, Wang Keqin attributed the organisation's success should, to a large degree, be attributed to the rise of social media in China, in particular the popularity of Sina Weibo. In spite of the prominent role of social media in its activism, LSP still seeks to cooperate with state-owned mass media agencies.
