ABSTRACT
Comic books have a long but mostly unwritten history in the field of public relations yet they have had a significant impact on society. Public relations comic books form only a small part of Davidson’s study and because they have generally received little attention there is a lack of precision in defining what exactly might count as belonging to this particular field. There is a long history of American comic books being used for advertising purposes and in this area it detects the origins of the medium being used for public relations. In examining contemporary public relations comic books that promote sciences using the science fiction genre it is important to establish some key conventions in this genre and consider how they have been represented previously in comic book form. Will Eisner was a key figure in the American comic book industry, as both a practitioner and theorist, who produced comic books for both entertainment and public relations purposes.
