ABSTRACT
This chapter proposes engaging students in a collaborative field, as reflexive researcher-student straddling the role of the anthropologist, the tourist and the local, and using contemporary technologies such as modern mobilities and new social media to build on cultural knowledge. ‘Culture, markets and consumption’ is taught at Karlshochschule International University that seeks to describe, understand and analyse economy as a cultural phenomenon. After which, the students, comprising two groups of four and two groups of three, participated in a five-day field trip in Amsterdam by analysing the spaces they had selected and derived a theoretical framework based on their observations. The chapter attempts to elucidate a pedagogical framework for teaching tourism by incorporating an ethnographic component to reflexive tourist practice in the field. It seemed almost as if the subject of research within the spaces of Amsterdam was ‘lost’ in terms of what it meant to do tourism ethnographies.
