ABSTRACT
This chapter situates debates on affectivity and mediation within the context of digital and social media, recent literature on “media events,” and work on transmediality and hauntology. It explores the shift from media understood as separate entities to new media environments that are characterized by dispersed, embedded, and embodied practices and processes, often operating below or at the margins of consciousness, focusing on questions about the role of media in processes of subject constitution. The chapter argues for an ecological approach to affect that opens up to indeterminacy, potentiality, and radical imbrication of the material, immaterial, symbolic, and technical processes and practices.
