ABSTRACT
This chapter provides a first attempt to analyze and understand the social media use of the concept "entrepreneurship" in Latin America. Throughout the years, the concept of entrepreneurship has been inevitably associated with the activities of business creation and self-employment, which is not the most accurate definition of the term. Entrepreneurship implies the pursuit of opportunity, evaluation, and exploitation of opportunities and the set of individuals who discover, evaluate, and exploit them. It is widely acknowledged that communication has definitely changed and the influence of Internet and social media on people and on the organizations' ability to interact and communicate are visible in all areas of society. The chapter provides an attempt to analyze entrepreneurship in Latin America by the use of analytics and social listening on the data available provided by individuals in the social media. Latin America is a region that has a very active conversation around entrepreneurship; at first glance the conversation has a clearly neutral and positive sentiment around it.
