ABSTRACT
This chapter provides an overview of Situational Crisis Communication Theory (SCCT). It reviews of previous literature that has examined sports-related crises is proffered to discuss how the variables addressed in previous works could be expanded in current scholarship. Sports scholars have primarily analyzed crisis response in sport through the use of case studies, rhetorical analyses, and content analyses. Many sports studies examining crisis response in the context of sport analyzed the response strategies used by individual athletes. The chapter serves as a call for researchers to design experiments that build upon the foundation and recommendations from previous case studies, content analyses, textual analyses, and other experiments that have examined sports-related crises. In order to properly examine sports-related crises through the lens of SCCT, a crisis typology that classifies sports-related crises should be created to properly evaluate the level of crisis responsibility stakeholders attribute to an organization during a crisis event.
