ABSTRACT
Benjamin Smith has integrated theory providing a strong foundation for the study. Social Comparison Theory is useful for understanding the content of his analysis. Social Comparison Theory deals with how individuals compare themselves with others in the society. The media portrays body images that are nearly impossible to achieve, which undoubtedly leads to frustration and decreased among the individuals making the comparisons. The social comparison theory, will lead to increased dissatisfaction among viewers of the media because there will be lower self esteem as they make their comparisons. The media will be causing more harm with regards to the social comparison theory then they would if they gave an even distribution of the categories needed to achieve a healthy body image and overall lifestyle. The Social Comparison Theory, it becomes clear that what articles and topics that are targeted towards women could potentially have a profound impact on their health and self-esteem.
