In this short commentary piece, I will try to identify and evaluate similarities and differences among the various contributions to this edited volume. Rather than commenting on each chapter in detail, I will offer some selective observations under more general headings, each representing a particular framework through which one can approach the chapters in this volume. Analyzing pop culture has a long history in other disciplines, but could be considered as an emergent area of research in linguistics. This commentary hopes to indicate some of the concerns and issues as they arise from these particular contributions and to identify key areas for future research.