ABSTRACT
In 2015, Genting Highlands' First World Hotel and Plaza, situated in a mountainous region outside Kuala Lumpur, the Malaysian capital, made accommodation history when it became the largest hotel in the world in terms of rooms. With limited exceptions due to the enormous revenues that they generate, casinos are at the centre of integrated resort (IR) development, along with an assembly of non-gaming products and services that encircle. This chapter explains the nature of IRs and the impact these mega-structures have on destinations and resources and shows how IR hotel accommodation is incorporated within an IR setting. It describes the multiple transactions that take place between the IR hotel and IR gaming and non-gaming departments, and in particular hotel allotment policy, and demonstrates how international hotel companies are actively engaged with IRs through brand leverage, partnerships and linking loyalty and reward programmes.
