ABSTRACT
Sportspeople are constantly urged to maintain the highest levels of conduct because of their position as ‘role models’ to children. This article reports from a study in progress which explores the experiences of elite female athletes in Britain, and focuses on qualitative interview responses of elite female footballers, all of whom were currently playing at top-flight domestic and international levels and took part in the 2012 Olympics. It explores what they perceive the position as ‘role model’ to mean, how it impinges on their sport performance, and how they work with gifted young footballers to promote sporting excellence as well as community cohesion through grass-roots outreach work. It discusses their thoughts on how role models are currently and can best be used to encourage young women's football participation from elite down to grass-roots levels, and highlights the amount of responsibility they feel to do this.
