ABSTRACT
This chapter explores various decision-making roles in building and fostering a data culture. Transtheoretical Model brings theories of psychology, sociology, biology, and ecology together in a way that executive leaders may value the entirety of the organization and identify multiple strategies to move individuals. Culture change leaders and decision makers who communicate the intent of data on the focus continuum also need to trust the integrity of the data from local sources to legitimize its use. The adoption of a data culture and bringing people into the decision-making role across institutions of higher education requires an alignment of values. Seeking stakeholder input in the development and the continuous improvement of reports and dashboards and other channels promotes the growth and diffusion of a data culture. Although units, like advising, registrar's office, and marketing can develop and offer training, there is practical benefit for making experiences interprofessional.
