ABSTRACT
This chapter examines crisis research in the U.S., Europe, and Asia along with a discussion of the where global crisis communication research is lacking. The review of the crisis communication in the U.S. identified the high use of Situational Crisis Communication Theory (SCCT) and Image Restoration Theory (IRT) in the research. The general neglect of culture in the two theories is noted. European crisis communication considers the role of media systems and cultural dimensions in crisis communication. The Asian research has found interesting results from examining the specific crisis response strategies of no comment, apologies, and justification. Justification is the most popular response in Asia, apology may be viewed as ritualistic, and no comment can be effective. Finally, the extant global crisis communication research seems to lack nuance. There needs to be a stronger focus on key international differences including political systems, economic systems, and activism when examining global crisis communication.
