ABSTRACT
The present analysis examines press coverage of the 2016 presidential race between Democratic Candidate Hillary Clinton and Republican Candidate Donald Trump to determine the degree to which historical patterns of gendered press coverage (marking gender, framing women as firsts, and disparities in coverage of appearance and total amount of coverage) were present in the 2016 race. I argue that despite many advances in Women's rights and the spread of egalitarian ideas about women over the last 140 years the persistence of these patterns affect perceptions of women candidates and reflect how unconscious stereotypes and traditional sex roles remain entrenched in contemporary American society.
