“What would you do when …?”

Recent years have seen an increasing interest in the zombie apocalypse. Using Mikel Koven’s concept of cinematic ostension, this chapter analyzes the themes underlying this narrative, as well as the forms of ostensive play, or “legend-tripping,” to which it gives rise. The zombie apocalypse narrative allows people to safely explore their fears of living in a mass society and to act out their anxieties in social space and time.