ABSTRACT
The ability to write a clear, persuasive, thorough, and marketable training proposal is the foundation for training that serves both client and trainer. This chapter details how to develop responses to formal Requests for Proposals (RFPs) common throughout government and industry. However, many proposals lack strategy or influence. Procedures, techniques, and considerations are provided to enhance professionalism for both novice and experienced trainers as well as to advance their submission response rate.
