ABSTRACT
Cultural aspects of a society are of growing interest in the relationship that exists between community development, the arts, and tourism activities. This interest and involvement extends beyond economics and has given rise to a number of critical questions concerning the value and potential opportunities and the challenges that exist for a tourism destination. The prospects and potential for developing unique cultural offerings or products, including music-related events, provide numerous benefits. Festivals and events, for instance, are used to market tourism destinations while also being closely associated with other tourism marketing and branding initiatives. Music and literary festivals can support a sense of place for Montserrat and help to communicate the challenges the island has yet highlight the unique cultural underpinnings of the culture. Music and literature can support the old with the new, and in the case of Montserrat, with a troubled history, from the devastating Hurricane Hugo in 1989 to the ongoing pyroclastic volcanic eruptions and environmental threats.
