ABSTRACT
This chapter explores how new technology in the form of Virtual Reality (VR) systems can be used to improve festival and event management education. It reviews the state of festival and event management education and practices to identify weaknesses and possible areas of improvement. The chapter looks at the potential and limitations of VR used in teaching environments. It evaluates how VR can be used specifically in the event management curriculum. It presents the question how VR can be implemented to improve the teaching of certain event management skills as well as the learning outcomes. The chapter concludes with a brief overview of the challenges and limitations of VR in event management education and implications for future research. VR can significantly improve the presentation of event concepts for sponsorship pitches. In creating a simulation of certain event situations, potential sponsors can get a more realistic impression of the value they get in return for their engagement.
