ABSTRACT
In this chapter, the authors examine the notion of embeddedness within existing literature on minority ethnic entrepreneurship and outline the context of the case study. They focus on findings from a study of minority ethnic entrepreneurs in the East Midlands region of the United Kingdom. Although all the entrepreneurs interviewed had some family background in entrepreneurship, the businesses that they owned were either new or markedly different from those with which they had earlier been linked. The authors also outline some of the specificities of the market niche that they focus on: Asian women's fashion clothing, and social and spatial relations utilised by case study firms at two different spatial scales: the global and the local. Spatial relations are not locally conjunctural as in the classical embeddedness literature, but globally positioned through imagined relations with a locale, a place, the diasporic 'home'.
