229Ageism is a peculiar prejudice. Despite the reality that every living person potentially joins every age group, ageism remains relatively underresearched (comparatively rare in prejudice literature), underappreciated (overlooked as a prejudice), and under the radar (subtle in nature; North & Fiske, 2012). Nevertheless, a rapidly growing older population necessitates increased understanding of ageism—for both social psychology and society at large.