ABSTRACT
In 1903 Emmeline Pankhurst and her daughter Christabel, formed the Women's Social and Political Union (WSPU), a breakaway group. This chapter focuses on the WSPU, since they were the first female political group to market their goods and were first class entrepreneurs. The Pethick Lawrences were a wealthy couple who joined the WSPU in 1906. In 1906 the Pethick Lawrences reorganized the WSPU's accounting system and formed as eparate literature section, the Women's Press, and engaged a shopkeeper, Alice Knight, to manage it. From 1897 the suffrage groups' object was for women to be given the vote on the same terms as men, that is, dependent on existing property qualifications. In terms of marketing, other suffrage organizations stuck to producing literature, posters, postcards and banners. The opposition to women's suffrage, which by 1908 had formed the Women's Anti-Suffrage League, later the National League Opposing Women's Suffrage, also adopted their own colours, white, pink and black.
