ABSTRACT
This conclusion presents some closing thoughts on the concepts discussed in the preceding chapters of this book. The book covers a wide range of perspectives on the Chinese tourist market with regard to the food and wine industry. It encompasses philosophical debates on whether to reorientate existing tourism strategies to focus on Chinese tourists; trends for the outbound Chinese travel market; economic assessments of Chinese tourists; Chinese tourist behaviours; and challenges in catering to this distinct tourist market. With studies conducted in Australia, New Zealand, Taiwan, the USA and Italy, authors have examined interrelated areas and provoke new thoughts for future research in food and wine tourism. The book summarises the prominent opportunities, challenges and recommendations relevant to targeting Chinese tourists. It explores opportunities and challenges associated with food and wine tourism in the context of the growing China outbound market in Western Australia. The book highlights a language barrier that has presented as an issue for many Chinese tourists.
