ABSTRACT
This chapter explores the relationship between the recent trend in wine tourism towards the provision of luxury experiences and local economic development. Although the “luxury turn” fosters creativity, innovation, and superior levels of service quality, the actual impact on local development is more ambiguous, running the risk of a disconnection from the local heritage. However, the relationship between local economic development and quality remains open to different assessments influenced by different visions and the relationship with the globalisation process.
