ABSTRACT
The rapidly changing and growing mobile industry is an interesting research field for media economics and management scholars. This chapter is devoted to a discussion of the diverse issues in mobile media economics, management, and policy. Issues discussed in this chapter include competition in the mobile industry, substitutes/complements, mobile diffusion, mobile strategy, mobile marketing, spectrum management policy, standardization policy, and MVNOs. These identified research themes are continuously important for future studies in the field of media economics and management. Media economics and management scholars need to improve their work in these identified areas and also need to examine more diverse research themes in the future.
