ABSTRACT
Media management and economics research is growing in Latin America, a region represented by natural resources, young people, and sociocultural values shared between countries. The chapter consists of four parts. The first discusses the characteristics of the Latin American macroeconomics environment. The second part deals with the microeconomic background of the telecommunications industry and media companies in the most important markets. The third part details studies centered on media economics and media management in the region. The fourth part presents areas of opportunity for scholars in Latin America and presents a future research agenda.
