ABSTRACT
The new post-Yugoslav countries entered the European Union (EU) integration process independently from one another, each with their own tempo. In the area of film policies, Serbia's integration process is characterised by two challenges. On the one hand, the EU perceives the alignment of Serbian policies with the EU policies as 'non-negotiable negotiations' and remains indifferent to local specificities. On the other hand, the local Serbian elite in charge of the Europeanisation and EUisation of the Serbian film policies implements the alignment process well in theory – through passing the EU laws and fulfilling the administrative requirements. The general process of Europeanisation as experienced by Serbia and other European, post-socialist societies can be divided into two chronological phases. The first phase is more inclusive in as much as it involves the forty-seven member states of the Council of Europe (CoE). The second phase of Europeanisation, however, can be designated as 'EUisation', primarily a formal, economic and legal process.
