ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book aims to bring closer together the practice of entrepreneurship with the theory of entrepreneurship. Changing demographic conditions characterize the transformation to the new age. The book brought to the attention of readers, new perspectives on entrepreneurship that fit the global age, thus mitigating gaps within the theorization of entrepreneurship and highlighting hitherto overlooked aspects of entrepreneurship which have assumed greater significance in a global age. The continuum approach allows for the evolving nature of entrepreneurial behaviour. The book emphasizes entrepreneurship as an embedded activity. Embeddedness has become a fundamental platform within the burgeoning field of economic sociology. There are the economic and political contexts, both of which can be seen in local, national or global terms. Globalization cannot be seen purely in economic terms, but is a social, political, technological and cultural phenomenon as well.
