ABSTRACT

This chapter highlights 'electronic opportunity', especially from a resource-based perspective and mainly for small enterprises and the self-employed individual. It additionally includes brief comment on the 'embeddedness' implications of virtual or online networking and the importance of the effective use of information systems (IS) resources. Opportunities presented by electronic technology played a significant role in creating and/or sustaining the work of the interviewees. The global age is an age marked by rapid innovation and the spread of new computer-based electronic technology, communications and IS. This phenomenon in itself opens up a wealth of entrepreneurial opportunities. Broader interpretations of cultural capital correspondingly encompass wider possibilities and potential for harnessing form of capital to derive entrepreneurial value. The notion of cultural capital used is that of Bourdieu, P. who identifies three states of cultural capital: the institutional, objectified and embodied states. The chapter also highlights how the e-conomy has been used for enhancing the flexibility of the work and business organization process.