ABSTRACT

In this paper I offer an activist's own account of a grass-roots club I helped found in 1992 and I remain an active member of today. The Easton Cowboys and Cowgirls are an amateur sports club based in inner-city Bristol. We have not got our own ground and most people would not have heard of us. We play at the very lowest rung of UK mass participation sport – in the Sundays and Saturday leagues, on the muddy pitches and municipal sports grounds where week after week men and women run around, for their own enjoyment without expectation of financial gain of any sort. My aim is to explain why the Cowboys and Cowgirls are an extraordinary club, outlining some of the extraordinary things it has done, some of which reside beyond the imagination of most professional clubs. It is only now, 20 years after we first formed, that we can stand back and admire what we have achieved and appreciate the role we have played in developing a small but growing network of teams that stand at odds with the way society is organized and (to a certain extent) the mediated, poisoned world of professional sport.